Téléchargez le livre : Consuming Angels

Consuming Angels

Advertising and Victorian Women

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Éditeur :

Oxford University Press


Paru le : 1994-10-13



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Description
Timid and retiring, the Victorian housewife was an "angel in the house," or so says the stereotype. But when this angel picked up a popular magazine--The Lady, for instance--she saw in its advertisements images of Grecian goddesses, women warriors, queens, actresses, adventurers. These arrestingly sexual and surprisingly powerful images are the subject of Consuming Angels, a major examination of how Victorian ads shaped social values. Stylishly written and featuring 73 reproductions, this book shows how ads used the hedonistic aspects of Victorian culture to sell their wares, glorified consumerism, and mythologized the middle-class life. Images of aggressive women, Loeb shows, played well to both men and women. And ultimately, these ads helped usher in the twentieth century with the creation of a new community: the community of consumers.
Pages
n.c
Collection
n.c
Parution
1994-10-13
Marque
Oxford University Press
EAN papier
9780195085969
EAN PDF
9780195358872
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
29276 Ko
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Prix
113,30 €
Lori Anne Loeb is Assistant Professor of Modern British History at the University of South Carolina.

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