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Open Innovation

Academic and Practical Perspectives on the Journey from Idea to Market

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Oxford University Press


Paru le : 2016-05-13



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Description
The traditional structures of business and the workplace have changed drastically in recent years. In response, companies have continuously worked to improve their ability to generate new ideas and bring them to market by removing the common constraints on the processes of innovation. This movement of open innovation in the workforce necessitates improvements in the arenas of idea generation, evaluation, funding, and the presentation of these ideas to the marketplace in new and exciting ways. Edited by Arthur B. Markman, Open Innovation: Academic and Practical Perspectives on the Journey from Idea to Market brings together the latest scholarship on these elements with tried-and-true stories of successful applications in real-world settings. Authors explore a variety of new methods for improving idea development and processes, making this book an invaluable resource for readers as they learn how to create a supportive ecosystem for their employees and co-workers.
Pages
232 pages
Collection
n.c
Parution
2016-05-13
Marque
Oxford University Press
EAN papier
9780199374441
EAN PDF
9780199374458
Informations sur l'ebook
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0
Nombre pages imprimables
0
Taille du fichier
10721 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
28,92 €
EAN EPUB
9780199374465
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
5530 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
28,92 €
Arthur B. Markman is the Annabel Irion Worsham Centennial Professor of Psychology and Marketing at The University of Texas - Austin, and Founding Director of the Program in the Human Dimensions of Organizations. Dr. Markman has written over 150 scholarly papers on topics including reasoning, decision making, motivation, and categorization. He has served as executive editor of the journal Cognitive Science as well as executive officer of the Cognitive Science Society. Dr. Markman brings insights from cognitive science to a wider audience through his blogs at Psychology Today and Fast Company as well as his radio show and podcast Two Guys on Your Head.

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