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Liking Ike

Eisenhower, Advertising, and the Rise of Celebrity Politics

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Oxford University Press


Paru le : 2016-07-28



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Description
Liking Ike reveals the prominent role that celebrities and advertising agencies played in Dwight Eisenhower's presidency. Guided by Madison Avenue executives and television pioneers, Eisenhower cultivated famous supporters as a way of building the broad-based support that had eluded Republicans for twenty years. While we often think of John F. Kennedy and his Rat Pack entourage as the beginning of presidential glamour in the United States, celebrities from Ethel Merman and Irving Berlin to Jimmy Stewart and Helen Hayes regularly appeared in Eisenhower's campaigns. Ike's political career was so saturated with stardom that opponents from the right and left accused him of being a glamour candidate. Author David Haven Blake tells the story of how Madison Avenue executives strategically brought celebrities into the political process. Based on original interviews and long neglected archival materials, Liking Ike explores the changing dynamics of celebrity politics as Americans adjusted to the television age. By the 1920s, entertainers were routinely drawing publicity to their favorite candidates, but with the rise of television and mass advertising, political advisers began to professionalize the way that celebrities brought attention to presidential campaigns. In meetings, memos, and television scripts, they charted a strategy for leavening political programming with celebrity interviews, musical performances, and elaborate television spectaculars. Commentators worried about the seemingly superficial values that television had introduced to political campaigns, and writers, filmmakers, and fellow politicians criticized the influence of glamour and publicity. But despite these complaints, Eisenhower's legacy would live on in the subsequent careers of John F. Kennedy and Ronald Reagan-and, ultimately, provide a template for the presidential campaigns of Barack Obama, John McCain, Donald Trump, and Hillary Clinton.
Pages
256 pages
Collection
n.c
Parution
2016-07-28
Marque
Oxford University Press
EAN papier
9780190278182
EAN PDF
9780190278199
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0
Nombre pages imprimables
0
Taille du fichier
25037 Ko
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Prix
21,30 €
EAN EPUB
9780190278205
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
9288 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
26,42 €
David Haven Blake is Professor of English at The College of New Jersey. He is the author of Walt Whitman and the Culture of American Celebrity, and the co-editor of Walt Whitman, Where the Future Becomes Present.

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