Lisa Zunshine is Bush-Holbrook Professor of English at the University of Kentucky. She is the author or editor of ten books, including Why We Read Fiction: Theory of Mind and the Novel (Ohio State UP, 2006), Strange Concepts and the Stories They Make Possible: Cognition, Culture, Narrative (Johns Hopkins UP, 2008), Introduction to Cognitive Cultural Studies (Johns Hopkins UP, 2010) and Getting Inside Your Head: What Cognitive Science Can Tell Us About Popular Culture (Johns Hopkins UP, forthcoming in 2012).