Téléchargez le livre : Wine Management and Marketing, Volume 2

Wine Management and Marketing, Volume 2

Responses of the Industry to Crises and New Expectations

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Éditeur :

Wiley-ISTE


Paru le : 2024-06-19



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Description
With increased competition from new wine-producing countries and substitute products, declining wine consumption, climate change, health crises and geopolitical contexts, the wine industry has been facing serious difficulties in recent years. Paradoxically, however, this recent period also offers new opportunities.

Through the presentation of original research results, reading grids, illustrations and case studies, Wine Management and Marketing 2 analyzes the main challenges facing the wine industry and considers new opportunities: a renewed dynamism of technical, organizational and commercial innovations; the adaptability of actors; a greater introduction of new technologies; etc. The multi-faceted approach adopted by the authors and experts offers an enriched reflection, which provides a better understanding of the current state of the wine industry, and presents various levers for adapting to new commercial, societal and environmental expectations.
Pages
368 pages
Collection
n.c
Parution
2024-06-19
Marque
Wiley-ISTE
EAN papier
9781786308740
EAN PDF
9781394301072
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
368
Taille du fichier
27095 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
148,86 €
EAN EPUB
9781394301119
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
368
Taille du fichier
12472 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
148,86 €

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