Téléchargez le livre : Marketing and Smart Technologies

Marketing and Smart Technologies

Proceedings of ICMarkTech 2023, Volume 1 de

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Éditeur :

Springer


Paru le : 2024-06-03

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Description

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Pages
883 pages
Collection
n.c
Parution
2024-06-03
Marque
Springer
EAN papier
9789819715510
EAN PDF
9789819715527
Informations sur l'ebook
Nombre pages copiables
8
Nombre pages imprimables
88
Taille du fichier
35338 Ko
Prix
299,59 €
EAN EPUB
9789819715527
Informations sur l'ebook
Nombre pages copiables
8
Nombre pages imprimables
88
Taille du fichier
54415 Ko
Prix
299,59 €

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