Téléchargez le livre : Marketing Plans

Marketing Plans

Profitable Strategies in the Digital Age de

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Éditeur :

Wiley


Paru le : 2024-03-19

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Description

The latest edition of the leading and internationally bestselling text on marketing planning
In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm’s marketing and is complemented by brand-new content on digital marketing and sustainable marketing.
The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides: A best-practice, step-by-step process for coordinating marketing strategy and planning Methods to create powerful, differentiated value propositions Tools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and profits Lessons from the leaders on how to embed world-class marketing within the organisation.
Perfect for students and executives alike in marketing, sales, strategy, and general management, Marketing Plans, 9th edition remains the world’s leading resource on the critical topic of marketing strategy and planning.
Pages
656 pages
Collection
n.c
Parution
2024-03-19
Marque
Wiley
EAN papier
9781394177103
EAN PDF
9781394187317
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
656
Taille du fichier
12452 Ko
Prix
54,69 €
EAN EPUB
9781394187300
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
656
Taille du fichier
32164 Ko
Prix
54,69 €

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