Téléchargez le livre : Bringing the Soul Back to Marketing

Bringing the Soul Back to Marketing

Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11–14, 2023 de

,

Éditeur :

Springer


Collection :

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Paru le : 2024-03-15

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Description
The “soul” centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its “soul”. This volume focuses on preserving the “soul” of marketing in a data-driven world where technology has proliferated amidst a myriad of global challenges. Featuring papers presented at the 2023 Academy of Marketing Science World Marketing Congress held in Canterbury, UK, this book explores ideas, theories and practices to tackle global and economic challenges in marketing and emphasize marketing's contribution to business and society at large, further strengthening the academic community.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.
Pages
133 pages
Collection
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Parution
2024-03-15
Marque
Springer
EAN papier
9783031532856
EAN PDF
9783031532863
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
13
Taille du fichier
3348 Ko
Prix
200,44 €
EAN EPUB
9783031532863
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
13
Taille du fichier
3052 Ko
Prix
200,44 €

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