Téléchargez le livre : The Marketing of Academic, National and Public Libraries Worldwide

The Marketing of Academic, National and Public Libraries Worldwide

Marketing, Branding, Community Engagement de

,

Éditeur :

Chandos Publishing


Paru le : 2024-01-30

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Description
The Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, Community Engagement enables readers to learn about the most up-to-date trends, as well as hands-on practices and marketing tactics taken directly from 48 highly seasoned marketing and community engagement librarians around the world, namely in Africa, Australia, Canada, Croatia, Germany, Hong Kong, Latvia and Qatar. Via a series of in-depth and semi-structured interviews, this book provides insights into successful marketing strategies librarians can use to encourage donors and patrons to understand that their libraries are a great choice for fulfilling information needs, recreational interests, intellectual pursuits, and more. - Written with a strong belief that library marketing and branding play a vital part in keeping existing library end-users and potential users informed and educated - Presents the very first book of its kind to examine various factors affecting successful marketing campaigns and long-term brand building for libraries through a systematic review of case studies around the world - Serves as a primary guide for library professionals to build their own brands via effective marketing campaigns, as well as long-lasting relationships with their communities
Pages
782 pages
Collection
n.c
Parution
2024-01-30
Marque
Chandos Publishing
EAN papier
9780443134357
EAN PDF
9780443134364
Informations sur l'ebook
Nombre pages copiables
78
Nombre pages imprimables
78
Taille du fichier
17132 Ko
Prix
95,92 €
EAN EPUB SANS DRM
9780443134364
Informations sur l'ebook
Prix
95,92 €

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