Demystifying Digital Transformation

Non-Technical Toolsets for Business Professionals Thriving in the Digital Age

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Éditeur :

Apress


Paru le : 2023-12-27



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Description

Equip yourself with tools to approach digital transformation within your organization successfully. Today, over 80% of digital transformation engagements fail to reach their objectives (as reported through a survey by Couchbase). The challenge to overcome is that the pace of change in digital has left business users falling behind. Geared towards non-technical professionals, this book seeks to get executives on track to lead this innovation wave.

Data as the prime lever in this innovation wave has accelerated the pace of change from earlier innovation waves by 25 years. Companies are finding it hard to adapt as their internal processes do not allow such rapid changes. Companies are stuck with outdated tools to manage DX projects. This leads to outsourcing the responsibility for DX to IT teams and outside system developers and causing great problems. 

Toolsets from data visualization, simulated prototyping, video editing and Whiteboarding will be introduced and simplified to show you can use simplify them to deliver on your business goals. Case studies that feature the digital transformation journeys of companies like Hertz, BBC, Domino's Pizza and more will be explored. 


What You'll Learn
Derive business outcomes and KPIs to successfully direct digital transformation InitiativesWork with new toolsets that business owners can use to effectively collaborate with data scientists, data analysts and data engineersRecognize valuable data and align data monetization with business goals


Who This Book is For


Non-technical business owners and professionals
Pages
410 pages
Collection
n.c
Parution
2023-12-27
Marque
Apress
EAN papier
9781484294987
EAN PDF
9781484294994

Informations sur l'ebook
Nombre pages copiables
4
Nombre pages imprimables
41
Taille du fichier
19732 Ko
Prix
52,24 €
EAN EPUB
9781484294994

Informations sur l'ebook
Nombre pages copiables
4
Nombre pages imprimables
41
Taille du fichier
47084 Ko
Prix
52,24 €

Attul Sehgal is an award winning entrepreneur, innovator and speaker. Attul possesses a rare combination of technical expertise and business acumen, enabling him to seamlessly navigate the complex landscape of digital transformation within organisations at varying stages of digital maturity. Academically trained as an electrical engineer, he has a unique balance between launching digital products in some of the world’s leading organizations and developing his own ventures. He has consulted and collaborated on digital with major global brands across diverse sectors encompassing technology giants, conglomerates, telecommunications firms, financial institutions, and utility companies worldwide. Today he is using his unparalleled wealth of experience set to provide fresh proposition thinking to traditional enterprises, mentor burgeoning start-ups, and contribute to academic programs and accelerators through the consultancy, Red Octopus Innovation. His expertise positions him as a valuablecatalyst for businesses seeking to transcend their traditional boundaries and embrace the evolving landscape of digital transformation.



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