How Digital Intelligence Drives Business Growth



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Éditeur :

Springer


Paru le : 2023-11-23



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Description

This book aims to build a framework for understanding how to achieve new business growth through digital intelligence. It reveals the driving force and commercial logic behind the technology upgrade and transformation for enterprises, analyzes how to improve enterprises' branding, product, distribution channel, marketing, logistics, and organization under the new context, and studies the successful cases in digital intelligence of 6 Chinese enterprises. For business school students, researchers, managers, and practitioners, it is helpful to build an overview and understanding on strategy level as well as practice level.

Pages
392 pages
Collection
n.c
Parution
2023-11-23
Marque
Springer
EAN papier
9789819942985
EAN PDF
9789819942992

Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
39
Taille du fichier
14694 Ko
Prix
179,34 €
EAN EPUB
9789819942992

Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
39
Taille du fichier
115384 Ko
Prix
179,34 €

Zhizhuan Business Research Institute provides training & consulting on digital business, aiming to help enterprises embrace the digital economy and accelerate their digital transformation. Zhizhuan excels in combining in-depth management insights with practice. It provides business executives with both methodologies and practical tools. By simulating real-world decision-making situations, Zhizhuan’s facilitators guide business executives to apply those methodologies and tools in their own practices so that learning can be transformed into real business results.

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