Téléchargez le livre : Neuromarketing Attributes in the Contex of Determinants of Business Behavior and Neurolinguistic Programming

Neuromarketing Attributes in the Contex of Determinants of Business Behavior and Neurolinguistic Programming



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Éditeur :

Peter Lang GmbH, Internationaler Verlag der Wissenschaften


Paru le : 2023-06-02



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Description
The book focuses on the conceptualization of sensory marketing and neurolinguistic programming as potential tools for implementing neuromarketing, as well as the evaluation of its feedback in relation to factors influencing business behavior. The primary objective of the book is to clarify specific aspects of neuromarketing and neurolinguistic programming in the context of business behavior and to compare how subjectively businesspeople and customers perceive these aspects. It is dedicated to experts in the field of scientific research who engage in the study of neuromarketing and neurolinguistic programming in various contexts, especially in connection with sensory marketing in business behavior. Possibilities of using the presented methodologies, as well as theoretical and methodological knowledge, can be found in the preference of people for work, also in the education, coaching, and training of salespeople, employees, and people in general.
Pages
170 pages
Collection
n.c
Parution
2023-06-02
Marque
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
EAN papier
9783631897867
EAN PDF
9783631897874
Informations sur l'ebook
Nombre pages copiables
34
Nombre pages imprimables
34
Taille du fichier
6912 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
39,46 €
EAN EPUB
9783631897881
Informations sur l'ebook
Nombre pages copiables
34
Nombre pages imprimables
34
Taille du fichier
1034 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
39,46 €

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