?Maja Dakic has logged nearly 15 years in business writing, translation, and sales. She earned a Master of Arts in English from the University of Novi Sad, Serbia. Following her sales and business writing years at different companies, Maja transitioned to the IT sector, where she helped promote companies across the world—landing media placements in local and national platforms. During that time, she gained a unique perspective on what it takes to develop, launch, and sustain successful software solutions and products. Today, she works at Zesium, where she has founded the Zesium blog and serves as Editor-in-Chief. She's a regular contributor to Data Driven Investor and Data Series publications, where she has more than 40 published articles covering various technical topics.