Téléchargez le livre : Sales Meets Brain Research

Sales Meets Brain Research

Just let your customer buy de

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Éditeur :

Springer


Paru le : 2023-03-24

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Description

This book describes a sales pitch strategy based on the latest scientific findings in brain research that provides salespeople with a blueprint for systematic, non-manipulative, structured customer conversations. Why do negotiations sometimes lead to success and other times not? Why do customers sometimes react positively and sometimes negatively to comparable procedures and decision-making processes? The authors explore all these questions and, using concrete examples from everyday sales practice in conjunction with current findings from brain research, show what kind of communication will ensure your success. They describe how to better interpret the behavior of customers, their typical and individual ways of thinking, and the timing of their decision-making processes. And you will also learn how ethical the process of selling can be if you base it on the right philosophy, a positive image of humanity as well as respect and appreciation and simply let customers buy.
If you are in sales and want to optimize your communication with existing and potential customers, this is the book for you
Pages
131 pages
Collection
n.c
Parution
2023-03-24
Marque
Springer
EAN papier
9783658383237
EAN PDF
9783658383244
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
13
Taille du fichier
5396 Ko
Prix
84,39 €
EAN EPUB
9783658383244
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
13
Taille du fichier
19128 Ko
Prix
84,39 €

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