Téléchargez le livre : Opportunity Recognition

Opportunity Recognition

15 Approaches for More Business Growth de

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Éditeur :

Springer


Paru le : 2023-03-23

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Description

The textbook contains a comprehensive presentation of tools that can be used to systematically generate innovative ideas for new business growth ("opportunities"). In practice, it can be observed that companies make considerable efforts to identify ideas for innovations that can decisively shape their industry. The reason for this is not least the knowledge that a missed wave of innovation can lead to major problems for the entire company. A central finding of business management research is that ideas for generating future growth opportunities are often not a product of chance, but the results of systematic analyses.  

The authors provide a structured and comprehensive overview of the most important tools for identifying new growth opportunities. They distinguish between company-related, market-related and environment-related approaches, incorporate numerous practical examples and provide application-oriented assistance with these tools.  

The second edition of the book incorporates the latest research findings, some examples have been updated and supplemented, and the book has been expanded to include practical application tasks for teaching and practical workshops.
Pages
266 pages
Collection
n.c
Parution
2023-03-23
Marque
Springer
EAN papier
9783658398101
EAN PDF
9783658398118
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
26
Taille du fichier
10076 Ko
Prix
94,94 €
EAN EPUB
9783658398118
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
26
Taille du fichier
13732 Ko
Prix
94,94 €

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