Téléchargez le livre : The Modern Customer – the PHANTOM

The Modern Customer – the PHANTOM

Customers on the Run: How Sales must Respond to Radically New Buying Behavior de

Éditeur :

Springer


Paru le : 2023-02-15

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Description

This book shows how companies can - and must - adapt their sales strategies and processes to changing customer expectations in times of digital transformation and markets volatility. How can sales address, win and retain the modern customer, an intangible PHANTOM in the digital space?
The digital world is characterized by eagerness, ease and enthusiasm. Nowadays, people have unlimited and instant access to manifold information and thus they believe to be knowledgeable, autonomous and independent. As customers, they actively elude traditional sales and marketing on their way to a buying decision - in B2C and B2B alike. To reach these modern customers, companies must synchronize their sales approaches with their customers' decision-making processes and rethink selling. In this context, the author offers a wealth of suggestions with examples and provocative theses.

A stirring and inspiring book for anyone interested in state-of-the-art sales and marketing: sales management and staff or entrepreneurs and start-ups.
Pages
259 pages
Collection
n.c
Parution
2023-02-15
Marque
Springer
EAN papier
9783658391959
EAN PDF
9783658391966
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
25
Taille du fichier
5130 Ko
Prix
68,56 €
EAN EPUB
9783658391966
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
25
Taille du fichier
19098 Ko
Prix
68,56 €

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