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Church Advertising, Public Relations and Marketing in Twentieth-Century America

Retailing Religion

de

Éditeur :

Palgrave Macmillan


Paru le : 2022-12-14



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Description
This book examines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianity’s most basic institution, the local church, wrestled with the challenges and compromises of competing in the modern marketplace through adopting the advertising, public relations, and marketing methods of business. It follows these sacred promoters, and their critics, as they navigated between divinely inspired and consumer demanded. Amid an animated and contentious battleground for principles, practices and parishioners, John C. Hardin explores the landscape of selling religion in America and its evolution over the twentieth century. 
Pages
391 pages
Collection
n.c
Parution
2022-12-14
Marque
Palgrave Macmillan
EAN papier
9783031130434
EAN PDF
9783031130441
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
39
Taille du fichier
7465 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
137,14 €
EAN EPUB
9783031130441
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
39
Taille du fichier
758 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
137,14 €

John C. Hardin holds a PhD in U.S. History from the University of Maryland, USA. He works at the intersection of culture and social change, drawing on his experience as a scholar, philanthropic leader, musician, and former pastor. 

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