Téléchargez le livre : Rapid Sensory Profiling Techniques

Rapid Sensory Profiling Techniques

Applications in New Product Development and Consumer Research

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Éditeur :

Woodhead Publishing


Paru le : 2022-12-01



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Description
Rapid Sensory Profiling Techniques: Applications in New Product Development and Consumer Research, Second Edition presents the latest findings and recommendations on the proper choice and use of rapid product profiling methods. Each chapter is written by a key opinion leader on a specific method with discussions on theory, pros, cons and the application of each method that is demonstrated through a case study. This valuable resource educates and empowers those working in research and development on how to meet shorter product turnaround times at lower cost and with no compromise on quality.This book is not just needed by the scientific community, it is an essential must have in an industry challenged by a "speed to market" mantra. - Includes overviews of method principles, pros and cons, and real case studies showing how to set-up, execute, analyze and present findings to stakeholders - Provides readers with a set of tools that are more rapid, more agile, and more cost efficient when compared to more traditional methods - Educates and empowers those working in research and development on how to meet shorter product turnaround times
Pages
612 pages
Collection
n.c
Parution
2022-12-01
Marque
Woodhead Publishing
EAN papier
9780128219362
EAN EPUB SANS DRM
9780128219379
Informations sur l'ebook
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
302,50 €

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