Téléchargez le livre : Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups

Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups



de

Éditeur :

Palgrave Macmillan


Paru le : 2022-10-29



eBook Téléchargement , DRM LCP 🛈 DRM Adobe 🛈
Lecture en ligne (streaming)
47,46 €
Téléchargement immédiat
Dès validation de votre commande
Ajouter à ma liste d'envies
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

badge apple Application Louise Reader
badge Android Application Louise Reader
Description

This book looks at how both advocacy groups in New Zealand and Australia use political marketing to conduct advocacy and support Israeli and Palestinian public diplomacy and nation branding. The focus lies on their marketing orientation, segmentation/ targeting/ positioning (STP), and internal marketing practices. The theoretical framework will draw upon several political marketing frameworks and concepts including the product/sales/market-oriented framework, the STP process, and Petitt's internal stakeholder marketing approaches. The book examines four case studies: (1) the Palestine Solidarity Network Aotearoa (PSNA), (2) the Israel Institute of New Zealand (IINZ), (3) the Australia/Israel & Jewish Affairs Council (AIJAC), and (4) the Australia Palestine Advocacy Network (APAN). To ensure balance and comparison, four groups representing both the pro-Israel and pro-Palestinian camps in NZ and Australia were selected. Other criteria included their broad scope of activity, approachability and accessibility, as well as connections to state actors through advocacy, public diplomacy, and nation branding.
Pages
149 pages
Collection
n.c
Parution
2022-10-29
Marque
Palgrave Macmillan
EAN papier
9783031153310
EAN PDF
9783031153327
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
14
Taille du fichier
4035 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
47,46 €
EAN EPUB
9783031153327
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
14
Taille du fichier
369 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
47,46 €
Andrew Lim is a researcher based in New Zealand who is particularly interested in how advocacy groups can contribute to public diplomacy. He is also interested in New Zealand politics, history, and social issues.

Suggestions personnalisées