Téléchargez le livre : Public Relations and the Digital

Public Relations and the Digital

Professional Discourse and Change de

Éditeur :

Palgrave Macmillan


Paru le : 2022-09-29

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Description

This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism – and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-changing occupation.
Pages
230 pages
Collection
n.c
Parution
2022-09-29
Marque
Palgrave Macmillan
EAN papier
9783031139550
EAN PDF
9783031139567
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
23
Taille du fichier
7107 Ko
Prix
94,94 €
EAN EPUB
9783031139567
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
23
Taille du fichier
1649 Ko
Prix
94,94 €

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