Téléchargez le livre : Advertising for People Who Don't Like Advertising

Advertising for People Who Don't Like Advertising



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Éditeur :

Laurence King Publishing


Paru le : 2012-05-04



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Description

This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer.

This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in image-making; and Alex Bogusky looks at ways to help capitalism grow up.

Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break.
Pages
240 pages
Collection
n.c
Parution
2012-05-04
Marque
Laurence King Publishing
EAN papier
9781780673981
EAN EPUB
9781780673981
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
13394 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
3,99 €

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