Téléchargez le livre : Creating a Brand Identity: A Guide for Designers

Creating a Brand Identity: A Guide for Designers



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Éditeur :

Laurence King Publishing


Paru le : 2016-01-18



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Description

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process.

Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity.

Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
Pages
160 pages
Collection
n.c
Parution
2016-01-18
Marque
Laurence King Publishing
EAN papier
9781780675626
EAN EPUB
9781780679808
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
32829 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
3,99 €

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