Téléchargez le livre : Celebrating the Past and Future of Marketing and Discovery with Social Impact

Celebrating the Past and Future of Marketing and Discovery with Social Impact

2021 AMS Virtual Annual Conference and World Marketing Congress de

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Éditeur :

Springer


Collection :

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Paru le : 2022-06-29

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Description
For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory discoveries and findings that could lead to more efficient and impactful responses by marketers to the current multi-faceted global challenge array. The volume proposes that marketers strive to continue to offer value in a socially responsible way to the consumers within. Articles in this volume explore the influence of marketing innovations leveraged by the rising influence of artificial intelligence, virtual reality, mechanamorphics, a proliferation of data, changing economic power concentration, and a myriad of other factors.

  Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Pages
598 pages
Collection
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Parution
2022-06-29
Marque
Springer
EAN papier
9783030953454
EAN PDF
9783030953461
Informations sur l'ebook
Nombre pages copiables
5
Nombre pages imprimables
59
Taille du fichier
15135 Ko
Prix
220,49 €
EAN EPUB
9783030953461
Informations sur l'ebook
Nombre pages copiables
5
Nombre pages imprimables
59
Taille du fichier
9697 Ko
Prix
220,49 €

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