Téléchargez le livre : Positioning for Professionals

Positioning for Professionals

How Professional Knowledge Firms Can Differentiate Their Way to Success

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Éditeur :

Wiley


Collection :

Wiley Professional Advisory Services

Paru le : 2010-06-15



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Description
It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture.
Positioning for Professionalsshows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized Why standing for everything is the same as standing for nothing Why there’s no such thing as full service Deep and narrow as a strategic imperative Why it’s better to be a profit leader than a market leader Differentiation and price premiums How to map your brand on the matrix of relevance and differentiation How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best
Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms.
Pages
208 pages
Collection
Wiley Professional Advisory Services
Parution
2010-06-15
Marque
Wiley
EAN papier
9780470587157
EAN PDF
9780470877517
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
208
Taille du fichier
4137 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
48,40 €
EAN EPUB
9780470877524
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
208
Taille du fichier
829 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
48,40 €

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