Téléchargez le livre : The Right Sensory Mix

The Right Sensory Mix

Decoding Customers' Behavior and Preferences de

Éditeur :

Springer


Collection :

Management for Professionals

Paru le : 2022-04-08

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Description

Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that people are rational: They just have a different biological perception of the same stimulus. Their preferences, behavior, and decisions are strongly influenced by the hundreds of millions of sensors monitoring their body and brain. People with more taste buds are, for example, sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea. This book helps product managers, marketers, and corporate decision-makers understand and predict customers’ behavior and preferences. It provides the tools to design the right sensory mix (color, shape, depth, taste, smell, texture, and sound) for each product, and fine-tune their positioning and range for every local market. Using cases from different sectors, the author shows that this approach delivers planet and people-friendly innovations which have a higher chance of success in the market.
Pages
322 pages
Collection
Management for Professionals
Parution
2022-04-08
Marque
Springer
EAN papier
9783662637944
EAN PDF
9783662637951
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
32
Taille du fichier
9718 Ko
Prix
52,74 €
EAN EPUB
9783662637951
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
32
Taille du fichier
29123 Ko
Prix
52,74 €

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