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Emotion By Design

Creative Leadership Lessons from a Life at Nike

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Éditeur :

Twelve


Paru le : 2022-04-05



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Description
Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns.
 
In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider’s guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman’s three favorite guiding principles:Creativity is a Team SportDare to be RememberedLeave a Legacy, Not Just a MemoryOver the course of a twenty-seven-year Nike career—from intern to Chief Marketing Officer—Hoffman led teams in shaping and expressing Nike’s brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people—quite literally emotion by design. 
 
With fascinating stories about Nike’s most famous campaigns, EMOTION BY DESIGN shares Hoffman’s philosophy and principles on how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world.
Pages
304 pages
Collection
n.c
Parution
2022-04-05
Marque
Twelve
EAN papier
9781538705599
EAN EPUB
9781538705582
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
22866 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
12,99 €

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