Téléchargez le livre : Green Branding

Green Branding

Basics, Success Factors And Instruments For Sustainable Brand And Innovation Management de

,

Éditeur :

Springer


Paru le : 2022-01-28

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Description

The book analyzes the success factors of ecological and social brands and offers insights into the strategies of modern corporations, family businesses and social enterprises. What are the characteristics of successful "green brands" in the long term? How can they be effectively developed, managed and communicated? 


Based on business administration, brand sociology and social psychology, the authors describe overarching structural features and demonstrate solutions step by step using concrete examples. Experiences in the development and Europe-wide implementation of the green brand "wooden radio" form the basis for numerous recommendations that can be directly implemented. The reader receives clear analysis and implementation tools to anchor already existing sustainable brands in daily business and to develop young brands in a planned manner. The 2nd edition has been extensively revised and supplemented with current examples.


Inspiring for allwho want to make green brands strong. 


Translated with www.DeepL.com/Translator (free version)
Pages
147 pages
Collection
n.c
Parution
2022-01-28
Marque
Springer
EAN papier
9783658360597
EAN PDF
9783658360603
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
14
Taille du fichier
2959 Ko
Prix
84,69 €
EAN EPUB
9783658360603
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
14
Taille du fichier
16538 Ko
Prix
84,69 €

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