Téléchargez le livre : Achieving Business Competitiveness in a Digital Environment

Achieving Business Competitiveness in a Digital Environment

Opportunities in E-commerce and Online Marketing de

,

Éditeur :

Springer


Paru le : 2022-01-22

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Description

The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data. The authors present their analyses and recommendations including interviews with over 125 online marketers and e-commerce specialists and present the lessons from digitalization of over 600 SMEs.
Pages
239 pages
Collection
n.c
Parution
2022-01-22
Marque
Springer
EAN papier
9783030931308
EAN PDF
9783030931315
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
23
Taille du fichier
5315 Ko
Prix
147,69 €
EAN EPUB
9783030931315
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
23
Taille du fichier
1761 Ko
Prix
147,69 €

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