Téléchargez le livre : Innovation and Export

Innovation and Export

The Joint Challenge of the Small Company de

Éditeur :

Wiley-ISTE


Paru le : 2021-11-30

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Description
The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.
Pages
192 pages
Collection
n.c
Parution
2021-11-30
Marque
Wiley-ISTE
EAN papier
9781786306203
EAN PDF
9781119881537
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
192
Taille du fichier
5601 Ko
Prix
158,20 €
EAN EPUB
9781119881520
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
192
Taille du fichier
3215 Ko
Prix
158,20 €

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