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Louise Reader

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Description
This book is a look inside the day-to-day life of a retail manager as he witnessed from the front lines a company take the country by storm. Through a model of selling low priced clothing partnered with celebrity endorsements, the company’s rise was as big as their fall. After over a decade of teaching, the author, now a marketing and strategy professor, recalls his former life in retail. In a light-hearted and funny first-person narrative, the author takes you on a ride through his time with the now defunct clothing retailer Steve and Barry’s. He shares the lessons he learned from inside the store while watching mistakes made along the way. Through stories of being robbed at gunpoint, finding a dead body in the dumpster, and working to the point of exhaustion, the reader is given a firsthand account of the best and worst practices in store management. Designed to introduce students to business, management, entrepreneurship, and retail, it allows students to answer the question "Do I really want to be a manager?"
Pages
118 pages
Collection
n.c
Parution
2021-06-30
Marque
Peter Lang Inc., International Academic Publishers
EAN papier
9781433184840
EAN PDF
9781433184857

Informations sur l'ebook
Nombre pages copiables
23
Nombre pages imprimables
23
Taille du fichier
3113 Ko
Prix
87,88 €
EAN EPUB
9781433184864

Informations sur l'ebook
Nombre pages copiables
23
Nombre pages imprimables
23
Taille du fichier
1843 Ko
Prix
87,88 €

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