Téléchargez le livre : The Story Factor

The Story Factor

Inspiration, Influence, and Persuasion through the Art of Storytelling

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Éditeur :

Basic Books


Paru le : 2019-10-08



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Description
Fully revised, updated, and expanded, this modern classic will teach you to use the art of storytelling to persuade, motivate, and inspire in life and business
Anyone seeking to influence others must first know their own story, and how to tell it properly. Whether you're proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell. Tell it well and you will create a shared experience with your listeners that can have profound results.

In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Fully revised and updated to account for new technology and social media, along with two new chapters on the role of stories in the development of civilization and how to adjust your story to your specific goal, Simmons showcases over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables from around the world. Whether writing a screenplay, or announcing a corporate reorganization, Simmons illustrates how story can be used in ways that cold facts, bullet points, and directives can't. These stories, combined with practical storytelling techniques, show anyone how to become a more effective communicator and achieve their goals.
Pages
368 pages
Collection
n.c
Parution
2019-10-08
Marque
Basic Books
EAN papier
9780738203690
EAN EPUB
9781541674073
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
2335 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
11,99 €

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