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User Research with Kids

How to Effectively Conduct Research with Participants Aged 3-16

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Éditeur :

Apress


Paru le : 2021-05-27



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Description


If you are a designer, producer, marketer, or researcher creating products for children, it is essential that you are aware of the key differences between children and adults when it comes to user journeys. While children might speak the same language as adult users, what they are actually communicating can be completely different. User Research with Kids explores these differences and more.
Author Thomas Visby Snitker walks you through how to best approach user research with children through the processes of conceptualization, design, prototyping, and eventually the launch. Adults who research kids’ experiences venture into a familiar yet foreign land where the inhabitants speak a different (yet familiar) language and have different behavioral norms and values. It is important for researchers to decipher and understand this language. Including children in the process will lead to better targeted and better designed products, and User Research with Kids will help you attain this goal.
Snitker’s useful insights in this book will help professionals and students in all sectors of research, design, and innovation. User Research with Kids will teach you how to better work with children using key approaches, such as understanding what play is and holistically measuring experience from a child’s cognitive perspective. Apply research rigor and best practices for your next product launch, and expand your user understanding with User Research with Kids.


What You Will Learn
Incorporate play and best practice to a research project with kids as (or among) the participantsApproach, scope, prepare, execute, and report research projectsChoose the method and approach that is best suited for the needs of your project and stakeholders


Who This Book Is For
Designers, producers, marketers, or researchers with kids as the audience, or students.
Pages
178 pages
Collection
n.c
Parution
2021-05-27
Marque
Apress
EAN papier
9781484270707
EAN PDF
9781484270714
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
17
Taille du fichier
3881 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
62,11 €
EAN EPUB
9781484270714
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
17
Taille du fichier
12288 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
62,11 €

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