Téléchargez le livre : Inside Apple

Inside Apple

The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand

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Éditeur :

John Murray


Paru le : 2012-01-25



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Description

In INSIDE APPLE, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the 'DRI' (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year's top 100 up-and-coming executives were surreptitiously transported to a secret retreat with company founder Steve Jobs).

Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. INSIDE APPLE will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.
Pages
272 pages
Collection
n.c
Parution
2012-01-25
Marque
John Murray
EAN papier
9781848547247
EAN EPUB
9781848547230
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
276 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
3,99 €

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