Téléchargez le livre : The Corporate Newsroom

The Corporate Newsroom

Steering Companies Efficiently Through Communication de

Éditeur :

Springer


Collection :

Management for Professionals

Paru le : 2021-04-13

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Description



Breaking down barriers, creating transparency in digital communication and effectively targeting different audiences is critical to today’s successful organisations. Establishing a Corporate Newsroom is the answer.
The first part discusses the different theoretical approaches of communication and the corporate newsroom model. Special emphasis is given to efficiency and effectiveness as the main pillars of this strategy.
The second part presents case studies to illustrate how the corporate newsroom system can be used in the communication departments of organisations. The authors discuss real life examples from Swiss Life Germany and the Dutch Police among others and show how the corporate newsroom method impacted communication strategies and results in these organisations. 
This book will be of interest not only for PR professionals but also for marketing specialists and business leaders trying to bring corporate communication to the next level.
Pages
154 pages
Collection
Management for Professionals
Parution
2021-04-13
Marque
Springer
EAN papier
9783030676414
EAN PDF
9783030676421
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
15
Taille du fichier
4403 Ko
Prix
68,56 €
EAN EPUB
9783030676421
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
15
Taille du fichier
10742 Ko
Prix
68,56 €

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