Téléchargez le livre : Innovations and Implications of Persuasive Narrative
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Description
Narratives and storytelling are how we create shared meaning and experience the world with others. Implications of narrative are vast and apply to many disciplines. The persuasive function of narrative can be seen in marketing, advertising, strategic social media, and public relations whose practitioners are using narrative based strategies to deeply engage audiences. This interdisciplinary volume seeks to explore the range of applications and implications of using persuasive narrative and storytelling. Persuasive strategies include the use of influencers, celebrities, virtual reality, interactive games, and content marketing (among others). The authors explore the impact of the innovative strategies that persuaders are using to capture attention and actively engage audiences. Through a variety of theoretical, qualitative, and quantitative approaches, this book focuses on the application and outcomes of narrative strategy. Ultimately we see this collection as a way to inspire narrative research into new directions and applications in media, marketing, public relations, advertising, and strategic communication fields.
Pages
290 pages
Collection
n.c
Parution
2021-01-21
Marque
Peter Lang Inc., International Academic Publishers
EAN papier
9781433180873
EAN PDF
9781433180880
Informations sur l'ebook
Nombre pages copiables
58
Nombre pages imprimables
58
Taille du fichier
14162 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
83,56 €
EAN EPUB
9781433180897
Informations sur l'ebook
Nombre pages copiables
58
Nombre pages imprimables
58
Taille du fichier
3564 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
83,56 €

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