Téléchargez le livre : Quantitative Marketing and Marketing Management

Quantitative Marketing and Marketing Management

Marketing Models and Methods in Theory and Practice

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Éditeur :

Gabler Verlag


Paru le : 2013-01-31



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Description
Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice. Some 60 researchers – among them worldwide leading scholars – offer a broad overview of quantitative approaches in marketing. They not only highlight diverse mathematical and methodological perspectives, but also demonstrate the relevance and practical consequences of applying quantitative approaches to marketing problems.
Pages
627 pages
Collection
n.c
Parution
2013-01-31
Marque
Gabler Verlag
EAN papier
9783834930606
EAN PDF
9783834937223
Informations sur l'ebook
Nombre pages copiables
6
Nombre pages imprimables
62
Taille du fichier
6973 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
94,94 €

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