Téléchargez le livre : How We Use the Media

How We Use the Media

Strategies, Modes and Styles de

,

Éditeur :

Palgrave Macmillan


Collection :

Transforming Communications – Studies in Cross-Media Research

Paru le : 2020-11-06

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Description

This volume considers strategies, modalities, and styles of media use and reception. Dynamic changes in media technology and infrastructure have spurred important changes in media use. Looking at these developments within the common conceptual framework of reception strategies, modes and styles of media use and reception, this volume is highly relevant against the background of the changing media environment. When it comes to media use and reception, communication research has mainly dealt with two much-cited questions: What do the media do with the people? What do the people do with the media? In comparison, the discipline has devoted less attention to how the media are used, the modalities, patterns or configurations of the actual practices of media use. The volume features original contributions, both empirical and theoretical, on the key concepts and approaches in the field, covering old and new media and different types of media content. Offering a comprehensive overview of existing research as well as promoting original findings and insights, the volume will be of interest to communication researchers, students, and scholars.
Pages
229 pages
Collection
Transforming Communications – Studies in Cross-Media Research
Parution
2020-11-06
Marque
Palgrave Macmillan
EAN papier
9783030413125
EAN PDF
9783030413132
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
22
Taille du fichier
3154 Ko
Prix
116,04 €
EAN EPUB
9783030413132
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
22
Taille du fichier
2212 Ko
Prix
116,04 €

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