Téléchargez le livre : Sustainable Businesses in Developing Economies

Sustainable Businesses in Developing Economies

Socio-Economic and Governance Perspectives de

Éditeur :

Palgrave Macmillan


Paru le : 2020-10-26

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Description
Trends in cleaner business decisions have resulted in sustainable business models involving society, stakeholders, and consumers. Sustainable choices of companies create competitive differentiations that enable consumers to weigh social values and shift loyalties in the competitive marketplace. This book focuses on sustainability as the pivot of marketing and argues that commitment to sustainability in business not only equips companies to have greater social impact but also inspires an emotional response in consumers that aids companies in growing their image, brands, and socio-political reputations. Exploring topics such as the circular economy, sustainable logistics, eco-innovation, conscious consumption, and social entrepreneurship, the chapters discuss sustainable practices in emerging markets and co-creation between corporations and consumers. This book offers researchers innovative concepts on sustainable business modelling.
Pages
256 pages
Collection
n.c
Parution
2020-10-26
Marque
Palgrave Macmillan
EAN papier
9783030516802
EAN PDF
9783030516819
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
25
Taille du fichier
3635 Ko
Prix
126,59 €
EAN EPUB
9783030516819
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
25
Taille du fichier
2007 Ko
Prix
126,59 €

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