Téléchargez le livre : Political Marketing in the 2019 Canadian Federal Election

Political Marketing in the 2019 Canadian Federal Election

de

, ,

Éditeur :

Palgrave Pivot


Collection :

Palgrave Studies in Political Marketing and Management

Paru le : 2020-09-16

eBook Téléchargement , DRM LCP 🛈 DRM Adobe 🛈
Lecture en ligne (streaming)
52,74 €
Téléchargement immédiat
Dès validation de votre commande
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

badge apple Application Louise Reader
badge Android Application Louise Reader
Description

This book explores the 2019 Canadian Federal Election through a political marketing framework. Justin Trudeau’s leadership appeal, coupled with the differentiation of Canadian politics from American politics over recent elections, has contributed to a spike in interest for politics in the Canadian context. This collection provides in-depth quantitative and qualitative research of different aspects of this election, including the attempted re-branding of the Conservative Party under Andrew Scheer, the marketing of the NDP with the selection of the first visible minority party leader in Canadian history, the political marketing of the Bloc Québécois, Green Party, and People’s Party and, foremost perhaps, the brand maintenance of Trudeau and the Liberal Party of Canada. The book also looks at campaign marketing, and considers how the parties in this election utilized market intelligence, consumer data and vote targeting, and wedge issues during the campaign.
Pages
150 pages
Collection
Palgrave Studies in Political Marketing and Management
Parution
2020-09-16
Marque
Palgrave Pivot
EAN papier
9783030502805
EAN PDF
9783030502812
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
15
Taille du fichier
2324 Ko
Prix
52,74 €
EAN EPUB
9783030502812
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
15
Taille du fichier
911 Ko
Prix
52,74 €

Suggestions personnalisées