Gamification Marketing For Dummies

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For Dummies


Paru le : 2020-09-10

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Description

Grow your customer base with games!
Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing For Dummies, you’ll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data.
Games are fun! That’s why gamification is so successful—customers will jump at the chance to play and win your custom-developed marketing game. You’ll connect with your customers and create lasting memories. Whether or not you are digitally savvy, this book will teach you the basics of gamification, from choosing the right game to capturing the user behavior data that the game generates. Use games to increase customer engagement and marketing results Learn how to choose or commission the right games for your market Plan and execute a successful gamification strategy Learn from data generated inside your game for valuable market insights
From simple strategies like customer loyalty programs to complex, branded, social game apps, this book will point in the direction of gamification that works for you.
Pages
304 pages
Collection
n.c
Parution
2020-09-10
Marque
For Dummies
EAN papier
9781119663973
EAN PDF
9781119663980

Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
304
Taille du fichier
16589 Ko
Prix
27,11 €
EAN EPUB
9781119663997

Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
304
Taille du fichier
5140 Ko
Prix
27,11 €

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