Téléchargez le livre : Case Studies on Food Experiences in Marketing, Retail, and Events

Case Studies on Food Experiences in Marketing, Retail, and Events



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Éditeur :

Woodhead Publishing


Paru le : 2020-08-21



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Description
Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and events, as well as insights on the methodological tools adopted throughout. Topics include food and food service design, the creation of customer loyalty through experiences, communication strategies like food promotion and event management, and defining product positioning in a competitive environment. This book is an excellent resource for industry professionals in the food and beverage sectors, including those who work in marketing, communication, hospitality, and management, as well as students studying business management, tourism management, event management, applied marketing, and consumer behavior. - Presents the challenges customers face in their away-from-home food shopping - Explains how customer food experiences can be created - Contains best practice examples of how food companies achieve a competitive advantage by creating memorable customer experiences
Pages
236 pages
Collection
n.c
Parution
2020-08-21
Marque
Woodhead Publishing
EAN papier
9780128177921
EAN PDF
9780128177938
Informations sur l'ebook
Nombre pages copiables
23
Nombre pages imprimables
23
Taille du fichier
7772 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
184,63 €
EAN EPUB SANS DRM
9780128177938
Informations sur l'ebook
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
184,63 €

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