Téléchargez le livre : Political Marketing Alchemy

Political Marketing Alchemy

The State of Opinion Research de

Éditeur :

Palgrave Pivot


Collection :

Palgrave Studies in Political Marketing and Management

Paru le : 2020-08-17

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Description
Public opinion research has been under a great deal of criticism over the last few years as it failed to accurately predict a series of important outcomes around the world. As a result, polls are now assumed to be inaccurate at best, manipulative at worst. Nevertheless, corporations, the media, interest groups and politicians alike continue to rely heavily on them for guidance and strategic insights. The aim of this book is to examine the status of market intelligence in practice and how changes in its different contributing streams—media polling, commercial public opinion research and political polling—are pushing market intelligence into a new phase of development. This book suggests that we are moving to a new phase where the practice of market intelligence will be more akin to market surveillance and this field is on the verge of a major transformation.
Pages
101 pages
Collection
Palgrave Studies in Political Marketing and Management
Parution
2020-08-17
Marque
Palgrave Pivot
EAN papier
9783030537128
EAN PDF
9783030537135
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
10
Taille du fichier
932 Ko
Prix
60,49 €
EAN EPUB
9783030537135
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
10
Taille du fichier
246 Ko
Prix
60,49 €

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