• Accueil   >  
  • Reference   >  
  • History   >  
  • Italian Women's Experiences with American Consumer Culture, 1945–1975
Téléchargez le livre : Italian Women's Experiences with American Consumer Culture, 1945–1975

Italian Women's Experiences with American Consumer Culture, 1945–1975

The Italian Mrs. Consumer de

Éditeur :

Palgrave Macmillan


Collection :

Italian and Italian American Studies

Paru le : 2020-06-30

eBook Téléchargement , DRM LCP 🛈 DRM Adobe 🛈
Lecture en ligne (streaming)
94,94 €
Téléchargement immédiat
Dès validation de votre commande
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

badge apple Application Louise Reader
badge Android Application Louise Reader
Description

This book analyzes the spread of American female consumer culture to Italy and its influence on Italian women in the postwar and Cold War periods, eras marked by the political, economic, social, and cultural battle between the United States and Soviet Union. Focusing on various aspects of this culture—beauty and hygiene products, refrigerators, and department stores, as well as shopping and magazine models—the book examines the reasons for and the methods of American female consumer culture’s arrival in Italy, the democratic, consumer capitalist messages its products sought to “sell” to Italian women, and how Italian women themselves reacted to this new cultural presence in their everyday lives. Did Italian women become the American Mrs. Consumer? As such, the book illustrates how the modern, consuming American woman became a significant figure not only in Italy’s postwar recovery and transformation, but also in the international and domestic cultural and social contests for the hearts and minds of Italian women.
Pages
235 pages
Collection
Italian and Italian American Studies
Parution
2020-06-30
Marque
Palgrave Macmillan
EAN papier
9783030478247
EAN PDF
9783030478254
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
23
Taille du fichier
3932 Ko
Prix
94,94 €
EAN EPUB
9783030478254
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
23
Taille du fichier
21330 Ko
Prix
94,94 €

Suggestions personnalisées