Designing the Music Business

Design Culture, Music Video and Virtual Reality de

Éditeur :

Springer


Collection :

Music Business Research

Paru le : 2020-06-10

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Description

This book addresses the neglect of visual creativities and content, and how these are commercialised in the music industries. While musical and visual creativities drive growth, there is a lack of literature relating to the visual side of the music business, which is significant given that the production of meaning and value within this business occurs across a number of textual sites.
Popular music is a multimedia, discursive, fluid, and expansive cultural form that, in addition to the music itself, includes album covers; gig and tour posters; music videos; set, stage, and lighting designs; live concert footage; websites; virtual reality/augmented reality technologies; merchandise designs; and other forms of visual content. As a result, it has become impossible to understand the meaning and value of music without considering its relation to these visual components and to the interrelationships between them.
Using design culture theory, participant observation, interviews, case studies, and a visual methodology to explore the topic, this research-based book is a valuable study aid for undergraduate and postgraduate students of subjects including the music business, design, arts management, creative and cultural industries studies, business and management studies, and media and communications. 

Pages
201 pages
Collection
Music Business Research
Parution
2020-06-10
Marque
Springer
EAN papier
9783030481131
EAN PDF
9783030481148

Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
20
Taille du fichier
6257 Ko
Prix
89,66 €
EAN EPUB
9783030481148

Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
20
Taille du fichier
59986 Ko
Prix
89,66 €