Téléchargez le livre : Recruiting and Retaining Party Activists

Recruiting and Retaining Party Activists

Political Management at the Grassroots de

Éditeur :

Palgrave Pivot


Collection :

Palgrave Studies in Political Marketing and Management

Paru le : 2020-06-08

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Description
This book explores how experienced party organisers in the UK work to recruit and to retain party activists for local campaigning. Local door-to-door campaigning is widely regarded as being a key element in a successful election campaign. However, for door-to-door campaigning to work, a large number of volunteer activists are required. The question then is: How can parties identify, recruit and retain such volunteer activists? Based on interviews with highly experienced campaigners, original party documents, the wider campaigning and volunteering literature, numerous informal conversations and the author’s own experience of local campaigning over a 20 year period, this book provides an answer to that question. It shows how potential activists are identified, encouraged to become active and supported through their initial encounter with local campaigning. The author also shows how local parties can encourage activists to remain active by creating a ‘retention enhancing campaigning environment’ and what that involves.
Pages
97 pages
Collection
Palgrave Studies in Political Marketing and Management
Parution
2020-06-08
Marque
Palgrave Pivot
EAN papier
9783030478414
EAN PDF
9783030478421
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
9
Taille du fichier
1608 Ko
Prix
64,34 €
EAN EPUB
9783030478421
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
9
Taille du fichier
635 Ko
Prix
64,34 €

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