Téléchargez le livre : Tourism Product Development in China, Asian and European Countries

Tourism Product Development in China, Asian and European Countries



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Éditeur :

Springer


Paru le : 2020-05-21



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Description

This book analyzes a broad variety of tourism products in China, Asia and Europe that employ both cutting-edge IT technologies and advanced methodologies. These products are cultural tourism, recreational tourism, sport tourism, adventure tourism, medical tourism and more. 
Authors from different areas contributed to the book, including academic researchers, graduate students, government administrators and industry practitioners. The book covers the entire chain of tourism product business processes: product development and improvement, tourist behavior analysis, marketing and sales, customer service, etc. In addition, it addresses related issues such as tourism sustainability, policymaking, environmental protection and human resource development. 
Big data processing, data mining, visual content analysis and textural content analysis, semantic nets and sentiment analysis are among the cutting-edge technological tools used to study tourism product development here. 
The book gathers selected papers from the 9th International Conference on Tourism and Hospitality between China and Spain (www.china-spain.org) with participants from 18 countries. Though the book is mainly intended for researchers and policymakers, it will also appeal to a wider audience, due to its first-hand content, insightful analysis and broad geographic coverage. 
Pages
251 pages
Collection
n.c
Parution
2020-05-21
Marque
Springer
EAN papier
9789811544460
EAN PDF
9789811544477
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
25
Taille du fichier
5622 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
168,79 €
EAN EPUB
9789811544477
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
25
Taille du fichier
24412 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
168,79 €

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