Téléchargez le livre : Advances in National Brand and Private Label Marketing

Advances in National Brand and Private Label Marketing

Seventh International Conference, 2020 de

, ,

Éditeur :

Springer


Collection :

Springer Proceedings in Business and Economics

Paru le : 2020-05-13

eBook Téléchargement , DRM LCP 🛈 DRM Adobe 🛈
Lecture en ligne (streaming)
137,14 €
Téléchargement immédiat
Dès validation de votre commande
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

badge apple Application Louise Reader
badge Android Application Louise Reader
Description

This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. Further questions addressed here include: Should store brands be promoted? If so, what types of promotion should be used? How can private label penetration, especially premium private labels, best be dealt with? Are dual branding and coupons viable options?
Pages
178 pages
Collection
Springer Proceedings in Business and Economics
Parution
2020-05-13
Marque
Springer
EAN papier
9783030477639
EAN PDF
9783030477646
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
17
Taille du fichier
7414 Ko
Prix
137,14 €
EAN EPUB
9783030477646
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
17
Taille du fichier
5530 Ko
Prix
137,14 €

Suggestions personnalisées