Téléchargez le livre : Strategic Innovative Marketing and Tourism

Strategic Innovative Marketing and Tourism

8th ICSIMAT, Northern Aegean, Greece, 2019

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Éditeur :

Springer


Collection :

Springer Proceedings in Business and Economics

Paru le : 2020-03-09



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Description

?This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.
Pages
1105 pages
Collection
Springer Proceedings in Business and Economics
Parution
2020-03-09
Marque
Springer
EAN papier
9783030361259
EAN PDF
9783030361266
Informations sur l'ebook
Nombre pages copiables
11
Nombre pages imprimables
110
Taille du fichier
14920 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
336,54 €
EAN EPUB
9783030361266
Informations sur l'ebook
Nombre pages copiables
11
Nombre pages imprimables
110
Taille du fichier
24259 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
336,54 €

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