Téléchargez le livre : Event Marketing in the Context of Higher Education Marketing and Digital Environments

Event Marketing in the Context of Higher Education Marketing and Digital Environments



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Éditeur :

Springer Gabler


Paru le : 2020-02-25



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Description


Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields are addressed and evaluated. Based on conducted studies and coherent analysis new insights are derived. Furthermore, valuable implications for research and management are presented.?About the Author:
Florian Neus works as a research assistant at the chair of marketing and retailing at the University of Siegen. His research focusses around higher education marketing and event marketing in digital environments.
Pages
156 pages
Collection
n.c
Parution
2020-02-25
Marque
Springer Gabler
EAN papier
9783658292614
EAN PDF
9783658292621
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
15
Taille du fichier
2089 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
89,66 €
Florian Neus works as a research assistant at the chair of marketing and retailing at the University of Siegen. His research focusses around higher education marketing and event marketing in digital environments.

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