Téléchargez le livre : Lessons from Trump's Political Communication

Lessons from Trump's Political Communication

How to Dominate the Media Environment de

Éditeur :

Palgrave Pivot


Collection :

Political Campaigning and Communication

Paru le : 2020-02-22

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Description

This book explores Donald Trump’s political communication as a candidate and in the first two years in office. The 45th US President is dominating the media system and 'building the agenda' through the combined action of five strategies. He disintermediates his communication and manufactures a permanent campaign climate based on strong and inflammatory language to attract a constant and decisive media coverage. In disarticulating old-style political rhetoric, he privileges emotions over contents, slogans above thought. Trump’s jokes, mockeries and distinct rhetoric – showing similarities to rhetorical strategies of Nazis during the 1930s – help him impersonate the populist ‘everyday man’ who fights against the elites. His dominance of the news cycle also reflects a desire for higher TV ratings and Web traffic numbers. Essentially, Trump has critically exploited the media’s news logics and taken advantage of the American public's lack of trust in journalism.
Pages
126 pages
Collection
Political Campaigning and Communication
Parution
2020-02-22
Marque
Palgrave Pivot
EAN papier
9783030390099
EAN PDF
9783030390105
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
12
Taille du fichier
1475 Ko
Prix
68,56 €
EAN EPUB
9783030390105
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
12
Taille du fichier
287 Ko
Prix
68,56 €

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